Be forewarned—if you pick up this book, your presentations will never be the same again.
–Martin Lindstrom, bestselling author of Buyology
A person can have the greatest idea in the world. But if that person can’t convince enough other people, itdoesn’t matter.
Steve Jobs is the most captivating communicator on the world stage. If you adopt just some of his techniques, your ideas and presentations will stand out in a sea of mediocrity.
Act 1: Create the Story Act 2: Deliver the Experience Act 3: Refine and Rehearse
Develop a Messianic Sense of Purpose
Jobs has been giving awe-inspiring presentations fordecades.
In 1984, Jobs unveiled the first Macintosh.
The launch remains one of the most dramatic presentations in corporate history.
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? & John Sculley –Steve Jobs
Steve Jobs secret to success: “You’ve got to find what you love. Going to bed at night saying I’ve done somethingwonderful. That’s what mattered.” He was inspired by a purpose beyond making money. True evangelists are driven by a messianic zeal to create new experiences and to change the world.
Find What You Love
Some managers are uncomfortable with expressing emotion about their dreams, but it’s the passion and emotion that will attract and motivate others.
– Jim Collins, Built to Last
The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.
– Cliff Atkinson, Beyond Bullet Points
Truly great presenters like Steve Jobs visualize, plan and create ideas on paper (or whiteboards) well before they open the presentation software.
Design experts recommend that presentersspend the majority of their time thinking, sketching and scripting.
THINKING SKETCHING SCRIPTING
Nancy Duarte recommends that a presenter spend 90 hours creating an hour long presentation with 30 slides. But only one third of that time is spent building slides. Another third is rehearsing, but the first third is spent collecting ideas, organizing ideas, and sketching the story.
90 HOURS 30 SLIDES
@Laura: This presentation is awesome! @Bob: ROTFL @Carol: I heart this.
Create Twitter-Like Headlines
@Tom: I’m stealing this idea! @Ben: Did u eat my sandwich?
@Sammy: When’s lunch?
MacBook Air. The world’s thinnest notebook.
iPod. One thousand songs in your pocket.
Stick to the Rule of 3
Act 1: Create the Story Act 2: Deliver theExperience Act 3: Refine and Rehearse
Steve Jobs does most of his demos. You don’t have to. In fact, in many cases, it makes more sense to bring in someone who has particular product knowledge.
Introduce the Antagonist
In every classic story, the hero fights the villain. The same storytelling principle applies to every Steve Jobs presentation.
In 1984 when he introduced theMacintosh, Big Blue, IBM represented the villain.
Introducing an antagonist (the problem) rallies the audience around the hero.
A Steve Jobs presentation is strikingly simple, highly visual and completely devoid of bullet points.
Simplicity is the ultimate sophistication.
That’s right – no bullet points. Ever. New research into cognitivefunctioning—how the brain retains information--proves that bullet points are the least effective way to deliver important information.
John Medina says the average PPT slide has forty words.
Average PPT Slide:40
Researchers have discovered that ideas are much more likely to be remembered if they are presented as pictures instead of words or pictures paired with words.