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Apple Computer’s 30-year history is full of highs and lows, which is what we wouldexpect in a highly innovative company. They evolved throughout the years into anorganizationthat is very much a representation of its leader, Steven Jobs. Apple made several hugelysuccessful product introductions over the years. They have also completely fallen on their faceon severaloccasions. They struggled mightily while Jobs was not a part of the organization.Apple reached a point where many thought they would not survive. When asked in late 1997what Jobs should do as head of Apple,Dell Inc.'s (DELL) then-CEO Michael S. Dell said at aninvestor conference: "I'd shut it down and give the money back to the shareholders.” (Burrows,Grover, and Green

Well, times changed. Lessthan 10 years later,
ranked Apple as the top performer in its 2006 BusinessWeek 50. Apple attributes their recent success to robust sales of iPod music players (32 million in 2005). Theyare optimistic about the economies of scope withmedia giants, such as Disney and Pixar. (BusinessWeek)Apple rarely introduces a new type of product. Thus, instead of being the pioneer, theyarean expert “second mover” by refining existing products. Portable music players andnotebook computers are examples. Apple increases the appeal of these products by making themstylish and more functional. Theynow appear poised to make significant strides in the homecomputer market and to creating a total digital lifestyle whereby the home is a multimedia hub

"Man is the creator ofchange in this world. As such he should be above systems and structures,and not subordinate to them."
Explanation of vision
Apple lives this vision through the technologies it develops for consumersandcorporations. It strives to make its customers masters of the products they have bought. Appledoesn't simply make a statement. It lives it by ensuring that its employees understand the...
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