La vision

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The Gillette Company is a globally focused consumer products marketer that seeks competitive advantage in quality, value-added personal care and personal use products. We arecommitted to building shareholder value through sustained profitable growth.


The Gillette Company’s Vision is to build Total Brand Value by innovating to deliverconsumer value and customer leadership faster, better and more completely than our competition. This Vision is supported by two fundamental principles that provide the foundation forall of our activities: Organizational Excellence and Core Values.

Attaining our Vision requires superior and continually improving performance in every area and at every levelof the organization.

Our performance will be guided by a clear and concise strategic statement for each business unit and by an ongoing Quest for Excellence within alloperational and staff functions.

This Quest for Excellence requires hiring, developing and retaining a diverse workforce of the highest caliber. To support this Quest, each functionemploys metrics to define, and implements processes to achieve, world-class status.

We are dedicated to the highest standards of achievement in all areas of our business. Westrive to consistently exceed the expectations of both external and internal customers.


Mutual respect and ethical behavior are the basis for our relationshipswith colleagues, customers and the community. Fair practice is the hallmark of the Company.


We work closely together as one global team to improve the way we dobusiness every day. We communicate openly and establish clear accountability for making decisions, identifying issues and solutions, and maximizing business opportunities
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