Mc donalds

Strategic and Financial Management
Activity: Business Case
Teacher: Oscar Rivas
Group: 4BM

BLAGOEV ASPARUHOV, VALERI
FITSAK, ANASTASIA
TEIXIDO ELUSTONDO, AINHOA

TABLE OF CONTENTS

1. Introduction to the company

2. Situation of the company in the market

3. Lesson 1:
* Value, Vision, Mission, Objectives, Politics

4. Lesson 2:
* General Environment
* SectorEnvironment

5. Lesson 3:
* Internal Resources

6. Lesson 4.1:

* Analysis of competitors
* SWOT analysis

7. Lesson 4.2:

* Chronology of strategies

8. Lesson 5:
* Strategic Plan
1. Introduction to the company

McDonald's Corporation is the world’s largest chain of hamburger Fast food restaurants that was founded in 1940 by brothers Richard and Maurice MCDonald. Them Business began with opening of one restaurant in San Bernardino in California. Ray Kroc visited McDonald’s brothers and made a proposal to them: to open more restaurants.
In 1955 the first restaurant of Ray Kroc’s corporation was opened. Between the 50’s and 60’s fixed the famous philosophy of McDonald’s system: quality, service, value and cleanliness.
Now McDonald's is the leading globalfoodservice retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day.
As we know McDonald's predominantly sells hamburgers, various types of Chicken sandwiches, fried potatoes, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare.
There are services thatthey are offer:
1. Mac Auto
2. Play Places and organization of parties.
3. Mac Café that offer different types of coffees and desserts.
4. Free Wi-Fi
5. Delivery Services
6. Animation
7. Gift Cards
This fast food chain also operated other brands like Aroma Café, Boston Market, Pret a Manger, Chipotle Mexican Grill and Donatos Pizza.
It has two museums. On of these iscalled McDonald's USA First Store Museum and it represents the first MC Donald’s restaurant. And the second is Big Mac Museum Restaurant that provides a unique look at the history of the Big Mac and role as a pop culture icon.

2. Situation of the company in the market
With over 32,000 locations in 126 countries McDonald’s is the world's largest fast food restaurant chain. McDonald's operatesits own restaurants and franchises its brand to local businesspeople (about 70% of the world's McDonald's restaurants are franchised).
The main competitors of Mac Donald’s in the World market are Burger King, Subway and KFC.
The profit of McDonald's in 2009 was $1.22bn up from $985m for the same period a year earlier. And it means that in spite of crisis its profit continue increasing.

Havefranchises in 120 countries around the world. This located in countries such as: Canada, Chile, Guatemala, Egypt, Germany, Hong Kong, Argentina, Australia, Austria, Belgium, Brazil, Colombia, Croatia, Ecuador, France, Hungary, Israel, Italy, Japan, Mexico, Paraguay, Peru, Portugal, Russia, Saudi Arabia,, Singapore, Sweden, Switzerland, Turkey, Dominican Republic among others .

Lesson 1

Values* To place the customer experience at the core of all they do.
For them the customers are the reason for the existence and
they want to continue providing the best quality for them.

* They are committed to the people
They provide opportunity, develop leaders and reward achievement.  And they relieve that a well-trained team is a key of success.

* They believe in theMcDonald’s System
McDonald’s business model is depicted by the “three-legged stool” of owner/operators, suppliers, and company employees, And the most important for them is to operate efficiently between these three groups.

* To operate the business ethically
The target of MC Donald’s is to provide high standards of fairness, honesty, and integrity. 

* To give back to their communities...