According to Forbes magazine, the House of Chanel private company owned by Alain Wertheimer and Gerard Wertheimerwho are the grandchildren offormer Chanel partner PierreWertheimer. Today, Chanel has boutiques around the world inexclusive shopping districts and performed their shows in majorfashion capitals. Articles bearing the Chaneldouble C logo andare among the most counterfeited items. The Chanel brand has become one of the biggest names in fashion couture. CocoChanel used to live in the Hôtel Ritz Paris and its suite now named"Coco Chanel Suite."
Among their rivals are the French brand Louis Vuitton, ChristianDior and Hermès. Other competitors include Burberry, Bulgari, Cartier, Gianfranco Ferre, Versace, Gucci and Prada.Among the celebrities and socialites who have worn Chanel areCatherine Deneuve (No.5 Chanel spokeswoman for the years1970), Nicole Kidman, Audrey Tautou and model the only actress I play MademoiselleChanel in a movie at the same timerepresent the home in the world for which he was nominated for a BAFTA, Natalie Portman, Jennifer Aniston, ScarlettJohansson, Kirsten Dunst, Vanessa Paradis.
Parfums Chanel was created in 1924 by Pierre Wertheimer, in collaboration with Coco Chanel, to produce and sell perfumesand beauty products. Theophile Bader, founder of the successfulFrenchstore Galleries Lafayette, was the man who introducedCoco to Wertheimer. Wertheimer maintained 70% of ParfumsChanel, while Bader had 20% and only 10% Coco. She was forced to operate her couture businessapart from ParfumsChanel. That same year, Coco also introduced her first costume jewelry, pearl earrings, one white and one black.
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