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Persuasive Speech Guidelines
You will prepare a speech that is 6-8 minutes long on a question of policy. Your purpose will be to persuade the audience to take immediate action. The format will follow Monroe’s Motivated Sequence.
I. Intro
II. Need/Problem (with theoretical support and ramifications)
III. Solution (with theoretical and practical support andobjections)
IV. Visualization (both pos and negative and emotional appeal)
V. Conclusion
This speech follows a slightly different format as noted on the speech evaluation form and notes on Monroe’s Motivated Sequence. You will set up your outline accordingly, following each step in the sequence. After your intro, you will explain the need for the action you are requestingof the audience. Then you will describe the satisfaction, telling about similar efforts that have been successful and/or theories that tell us this action will be successful for this problem. In addressing the solution to the problem, you will clearly identify objections and counter them. We will not do a debate speech in this class, but you might imagine the silent objections and skepticism ofyour audience and be very clear in addressing them. You will next show visualizations of the problem if it continues as well as the solution. An emotional appeal is particularly compelling in this type of persuasive speech and you will want to consider an appropriate example or story. Finally, you will conclude with a call to action.
The tricky part of this speech is research that directlyaddresses your claims, not just your topic. You want to cite facts, testimony, and examples that demonstrate credible sources and support your purpose. If you only make a statement without addressing the source, it is only your opinion. There is the potential to pick a topic and give information without persuading your audience. Be sure to remember your purpose: ‘to persuade’!
1. Find an appropriateand interesting persuasive speech topic. For many students, this is one of the most difficult parts of writing a persuasive speech. Here are some tips on how to choose a persuasive speaking topic. If you need more specific suggestions, here are some example persuasive speech topics, some fun persuasive speech topics about popular culture and sports, and some tired persuasive speaking topics toavoid.
2. Set realistic goals. Your speech is, what, eight minutes long? You're not going to change someone's mind about a major issue in eight minutes. You might change their mind about a smaller part of that issue. For example, you're not going to be change someone's mind about gun control, but you might change their mind about the need to restrict the use of a specific weapon. Here are someexamples of how to take a "big" persuasive topic and make it more effective by discussing a smaller part of that topic.
3. Know your audience well. To be persuasive, you absolutely must identify with your audience and make your audience identify with you. This is so important, and yet many speakers don't try. Who are the members of your audience? What is important to them? Are they conservative?Liberal? Religious? Serious? Young? In order to write and deliver a speech that effectively persuades an audience, you need to understand who the audience is and what kinds of appeals might persuade them.
4. Use "local" examples. To help identify with the audience, use local examples that they can relate to. For example, if you're giving a speech about how big chain coffee shops cause small ones togo out of business, mention a popular coffee shop near campus that went out of business because they couldn't compete with the chains.
5. Use excellent evidence. Do your research, and pack your speech with lots of statistics, facts, quotes from credible people, and emotional examples. Remember, don't rely too strongly on examples as evidence. You can find an isolated example of just about...
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