Caso de eurodisney

Problema
Disney es una de las compañías más exitosas del mundo, cuando esta empresa decide entrar al mercado europeo directamente construyendo un parque en Francia enfrenta varios problemas. El principal problema que enfrento la compañía de Disney, fue que no tomaron en cuenta muchas de las diferencias culturales que existen entre Estados Unidos y Francia, por lo mismo se derivaron problemas deadministración, problemas con las constructoras, problemas con los sindicatos de los trabajadores y problemas con una parte de la población francesa que se oponía a la construcción de un parque americano y toda la influencia estadounidense que esto contribuiría. Para contrarrestar estos problemas los ejecutivos tomaron decisiones e implementaron estrategias para atraer más a los consumidoresfranceses y europeos. Algunas de las decisiones que fueron tomadas fueron reducir los precios de los boletos y los hoteles, permitir el consumo de vino y cerveza en el parque (de esta manera, buscan agradar a la cultura francesa) y cambiaron a los administradores por franceses.

Aspectos culturales.
FRANCE


Cuisine
. Food is one of the great passions of the French people.
. French cookingis highly refined and involves careful preparation, attention to detail, and the use of fresh ingredients.
. It varies by region and is heavily influenced by what is grown locally.

French Family Values
. The family is the social adhesive of the country and each member has certain duties and responsibilities.
. The extended family provides both emotional and financial support.
. Despitetheir reputation as romantics, the French have a practical approach towards marriage.
. Families have few children, but parents take their role as guardians and providers very seriously.
Relationships - Public vs. Private
. The French are private people and have different rules of behaviour for people within their social circle and those who are not.
. Although the French are generallypolite in all dealings, it is only with their close friends and family that they are free to be themselves.
. Friendship brings with it a set of roles and responsibilities, including being available should you be needed. Friendship involves frequent, if not daily, contact.
Meeting Etiquette
. The handshake is a common form of greeting.
. Friends may greet each other by lightly kissing on thecheeks, once on the left cheek and once on the right cheek.
. First names are reserved for family and close friends. Wait until invited before using someone's first name.
. You are expected to say 'bonjour' or 'bonsoir' (good morning and good evening) with the honorific title Monsieur or Madame when entering a shop and 'au revoir' (good-bye) when leaving.
. If you live in an apartment building,it is polite to greet your neighbours with the same appellation.
Gift Giving Etiquette
. Flowers should be given in odd numbers but not 13, which is considered unlucky.
. Some older French retain old-style prohibitions against receiving certain flowers: White lilies or chrysanthemums as they are used at funerals; red carnations as they symbolize bad will; any white flowers as they are usedat weddings.
. Prohibitions about flowers are not generally followed by the young. When in doubt, it is always best to err on the side of conservatism.
. If you give wine, make sure it is of the highest quality you can afford. The French appreciate their wines.
. Gifts are usually opened when received.
Dining Etiquette
If you are invited to a French house for dinner:
. Arrive on time.Under no circumstances should you arrive more than 10 minutes later than invited without telephoning to explain you have been detained.
. The further south you go in the country, the more flexible time is.
. If invited to a large dinner party, especially in Paris, send flowers the morning of the occasion so that they may be displayed that evening.
. Dress well. The French are fashion...