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Information Systems Analysis and Design csc340
2004 John Mylopoulos Case Study -- 1
A Case Study:
The International Film
Video Store
Information Systems Analysis and Design csc3402004 John Mylopoulos Case Study -- 2
The International Film Video Store
 This store was founded by a couple of friends who
like international cinema. The store has been
located near one of Toronto’srepertoire theatres
and has been in operation for four years.
 Unfortunately, the store is barely scrapping a living
because of insufficient rentals, especially during the
summer when theneighbouring repertoire theatre is
closed.
 Problem: “Increase video rentals”
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Information Systems Analysis and Design csc340
2004 John Mylopoulos Case Study -- 3
Where Do We Start?
 Howdo video rentals happen? Could they happen
differently? (…tactical analysis)
Rent
Video
Deliver/
Return
Pay Video
Browse
Collection
Select
Video
Physically
Electronically
PhysicallyElectronically
Physically
Electronically
Customer
Courier
Electronically
Information Systems Analysis and Design csc340
2004 John Mylopoulos Case Study -- 4
Strategic
Analysis
Increase
VideoRentals
Open
Many
Stores
(Phys)
Bring Store
Closer to More
Web-Based
Rentals
(Electr-Courier)
Enrich
Collection
Broaden
Collection
Web-Based
Rentals
(Electr)
+
+
+
Development
CostCost
Operational
Cost Competitive
Advantage
Market
Niche
+
--
--
+
Competitive
- Price
Low
Price
+
+ Profitable -
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Information Systems Analysis and Design csc340
2004 JohnMylopoulos Case Study -- 5
What Are the Leading
Alternatives?
 Electronic solution, no physical store -- higher
development costs, lower operational costs;
 Electronic solution, courierservice -- OK for users
who rent in bulk;
 Broaden collection to include more foreign
languages -- need selectors, suppliers;
 Deliver videos to N (e.g., 10) locations around
Toronto; customers...
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